Revive your old business, start the new one right.

Listen, or read.
This could be the missing link between what makes your business booming, or you struggling to make a living whilst working like a dog.

How to market your business and products effectively. Everything you ever wanted to know about marketing.


Most of you (like I used to do) are still spending the bulk of your time improving your product/service and lowering your prices to increase your sales. WRONG! - you are doing it all wrong! The amount of effort you put into your business is a poor predictor of your results! I have yet to see a business fail because the owner wasn't committed - yet that commitment didn't help much. The international figures point to a 96% failure rate within the first 10 years of business- something is drastically wrong, is it not?

Years of personal effort (or should I call it stupidity) to improve my products let me to discover something mind-blowing after too many years. The predictor of business success is marketing. The more marketing, the more likely the business will prosper. But you cannot just market for the sake of marketing. You need to do it right, else it will just be expensive money down the drain.

We often wonder why our competitors with lesser products, are doing better than we do. So we focus our efforts even harder onto our products and service to perfect them. You know what?, those who should care, don't, because they do not know that you exist.

The marketing message is stronger and more convincing than the effort you put into your business.

Marketing is visible. Effort is invisible blood, sweat and tears, and it can only become visible after effective marketing. (If you do have the greatest product or service, your marketing will overcome the initial inertia to get new clients, and word about your product or service will eventually spread like wildfire. You will become famous -- don't stop marketing!)

If marketing is the answer, it should be easy, should it not? After all you tried it before. You prepared your message bragging about your company, product or service and you placed your add in the newspaper. What a surprise! No clients, no sales.

During my endless days, months and years of research, carefully sifting through the bulk of marketing material out there in cyberworld I discovered that the material is just dandy for big corporations and businesses with huge budgets because the overall impression in everyone's minds seems to be that your small business is merely a little version of the big listed corporate companies. And ALL of the advice, consulting, training, writing and research is based on this single fallacy.

Which means that most of the stuff we learn about marketing for a small business is off the mark, while some of it is downright dangerous!

But who will look after you and me? All of the examples are always examples of big corporation marketing - who cares! - how can the marketing plan of Coca Cola worth billions of dollars every year be applied to your business. Zero, ziltch, nothing! - the only lesson you can learn here is that you should always market no matter how well known your product.

In the last 19 years I literally spent a fortune in money, time ,resources and effort to hunt down the all elusive secret of marketing for the small business. I bought almost every marketing book, scam and resource available on this planet. I even bought the books by renowned Internet scam artists, as their sales letters are so brilliant that just by studying the sales copy of the original letter that lead me to purchase the product is worth studying. I searched the Internet high and low for many years and collected every bit of free marketing material I could find.

A lot of the searches on the Internet only provided loads of people selling the same stuff - hyped up bung - I bought it all and sifted through it and tested it in real life to provide you only with the occasional gem one find in this material. Some of the material left a really bad taste in my mouth after I realized how much I paid for it. And others by "Guru's" just turned out to be "affiliate products" where once you bought it, all you find out in the watered-down aftermath is that the product just urges you to re-sell the same pot of dung to some other un-suspecting sheep for a cut of the vastly inflated prices. Almost like the old "milk culture" scam that made and lost fortunes in South Africa.

So where and how should you market? The entire reason for this course....
You tried it "all" I know.

National Newspapers cater for the bigger client as their space per column centimeter is frightfully expensive for the extremely short lifetime your ad might be exposed. Some of you may have tried a BIG add in a big national newspaper and it cost you the price of a farm. The returns were dismal and you really were disappointed. You thought you could play with the big boys and wondered why they are wasting their money on something that does not work. But there is value in newspaper advertising if you do it just right.

Talk about National T.V. and Radio and most of us fall out of the bus in an instant. maybe you even tried the radio for an occasional spot, just to discover that the fortune you spent on the couple of adds that ran over a week did not make a dent penetrated an inch. Now this made you so despondent that you are now convinced that marketing does not work. Take heart- it works like a charm if you do it right.

It is now within your grasp to achieve, control, grow and conquer.

I know some people who invested money on the stock exchange - those who got in early on the right stock made some good returns on their money (and some still do). If you were to invest in your "own stock exchange" by putting money into effective marketing for your business, the returns will be staggering - and I am talking mega percentage points. In fact, if you market cleverly and consistent there is no investment on earth that can give you the returns marketing will bring you.

The lessons in Brain Tonic for your business can be used for any type of market, product or service. The best part of this course is that it is also available in audio format. So you have absolutely no excuses anymore. You can "read" as you drive, shower or jog. Today is the day you will really learn how to market your small business.

All you need to do, is to learn and act on what you learn. Procrastination will be the death of your business. Without effective marketing you will never build a steady self-sustaining business.

But..., no but's just action from now on!